Good Stewardship of Marketing Budgets

Let’s dive into how to build an effective marketing budget. How do you advertise in various seasons of ministry? Lots of churches are walking into the budget season so this is a timely topic. Jason has plenty of advice around the area of planning and being good stewards of those dollars.

He will cover how you can think about allocating toward a digital outreach strategy. What are the best times to use those dollars? What are the latest strategies to implement?

Jason will also cover allocation toward other digital assets such as website, social media, Google Business profile, and YouTube.

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About Jason

Jason is the CEO of Missional Marketing. Jason guides the vision for how Missional Marketing can best serve their church partners as they strive to help churches digitally capture attention, engage, educate, and persuade people to take action. He leads their coaching team and has met with and consulted hundreds of churches all over the country. He was a Communications Director for 11 years at Central Christian Church of Arizona. He speaks at conferences throughout the year and hosts the Missional Marketing podcast, which just passed 100 episodes and has thousands of downloads. He joined Missional Marketing in 2015 and was named CEO in July 2017.

Recordings

Enroll and we will send you a link to the recordings after the broadcast

About the Author: David Fletcher

As an experienced pastor, Fletch knows church life. As a professor, he delivers insightful material. As a seasoned coach, he helps you grow. Dr. David Fletcher is often called "The Dean of Executive Pastors." Fletch was a pastor for 35 years in churches from 1,000-8,000 members, single and multisite, churches with mergers, camps, schools, apartments and cafés. He founded XPastor in 2003 and its 1,300 free articles from over 350 authors have become a principal resource for leaders in a complex church world.